The Parents' Choice 2025 Award differs from other similar awards in its broad scope and credibility. Voting for the best products and services of the child-parent segment is conducted with a coverage of more than 15 million parents of the Runet, which makes this award exceptionally representative. It is important to note that the Parents' Choice 2025 Award is not a commercial project. It was created to help parents make the right choice, based on the opinions of other parents and reputable experts in the field of child development. In 2025, more than 46 brands became award winners.

In 2025, more than 46 brands became award winners, represented in 23 nominations in three areas: for the whole family, for children, and for women. In the Women's Health category, the female probiotic Vagilak Proledi became the leader [1]. These are capsules that help restore and maintain the female microflora. The product has passed more than 50 international and Russian studies and contains an internationally recognized combination of lactobacilli.

[1] DIETARY SUPLEMENTS.