The commercials will be aired on the largest federal television channels, from November to mid-December 2021. The TV advertising will be complemented by a campaign on the Internet, including advertising on social networks, contextual advertising in Yandex and Google, as well as the publication of videos on YouTube.

“Bitter cold temperatures can affect the condition of your skin such as dryness and irritation which are not easy to eliminate. The ordinary moisturizing creams from cosmetic stores are not enough - you need a product with soothing, regenerating and moisturizing effects, developed specifically for the care of a damaged skin. We recommend having NOVATENOL® in every first-aid kit, because it is impossible to avoid of low temperatures and cold winds in the winter period”,- says in EGIS-RUS LLC.