The commercial focuses on the problem of allergies, which more and more people of the globe face every year. According to the World Health Organization, due to environmental pollution, urbanization of the population, the emergence of new aggressive allergens and other factors, about a third of the adult population and almost 50% of children suffer from allergies.¹ Residents of Russia are no exception. Thus, according to the observations of doctors, the increase in the incidence of allergies in Moscow is about 10-15% per year².

In Russia, the list of vital and essential medicines for the treatment and relief of allergy symptoms traditionally includes Suprastin® . The new advertising campaign tells about its key properties – especially in cases when an allergy caught unexpectedly by surprise. The main message of the video: regardless of the plans for the day, you should always have a proven and affordable antihistamine in your home first aid kit and take it with you on the road, suitable both for relieving symptoms of sudden allergies and for relieving acute conditions and itching in adults and children from three years old. The agency "Air" was responsible for the visualization of the idea.