"BETADIN®. There is no reason to stop": the advertising campaign of the universal antiseptic agent is again on TV broadcast.

Mon, Apr 19, 2021 6:00 PM

Good weather in the spring-summer period is conducive to active games on the street, however, at the same time, it increases the risk of injury, which is impossible to insure against. The question of choosing first aid remedy is becoming especially relevant. "EGIS-RUS" has released a TV commercial talking about the delicate action of the antiseptic BETADIN®.

"BETADIN®. There is no reason to stop": the advertising campaign of the universal antiseptic agent is again on TV broadcast.

Mon, Apr 19, 2021 6:00 PM

Good weather in the spring-summer period is conducive to active games on the street, however, at the same time, it increases the risk of injury, which is impossible to insure against. The question of choosing first aid remedy is becoming especially relevant. "EGIS-RUS" has released a TV commercial talking about the delicate action of the antiseptic BETADIN®.

The commercial will be broadcast on the air of the largest federal television channels, including 1 Channel, TNT, Channel 5, TV-3, Friday, Carousel, Disney, Muz-TV, Super and MIR from April to June 2021.

The Ads is told from a kids’ point of view, on the assumption that every people can recall the unpleasant feeling that followed the fall from bicycle or trip over and tumble when mom approached with “something irritating too much”. The Antiseptic Liquid BETADINE® advised parents, its target audience, the gentler disinfectant for their kids' cuts and scratches Betadine which doesn't have unpleasant effects like burning and kills the most of bacteria, virus and mycotic infection.

Unlike iodine and other antiseptics containing alcohol, the Liquid BETADINE® can be applied directly on the wound; it is easily washed off the skin and clothing, without leaving stains and marks.

Povidone-iodine is recognized by the professional medical community of the Russian Federation and worldwide: it is included in domestic and foreign clinical guidelines2-4, standards of medical care RF5-7, in the VED list8, and is also present in the package for emergency medical care9.

1. A.V. Chernyakov. Modern antiseptics and surgical aspects of use. // RMJ. 2017 No. 27. S. 1-1.

2. Allegranzi B. et al., WHO Guidelines Development Group. New WHO recommendations on preoperative measures for surgical site infection prevention: an evidence-based global perspective. Lancet Infect Dis. 2016 Dec;16(12):e276-e287. doi: 10.1016/S1473-3099(16)30398-X. Epub 2016 Nov 2. PMID: 27816413.

3. Allegranzi B, et al. WHO Guidelines Development Group. New WHO recommendations on intraoperative and postoperative measures for surgical site infection prevention: an evidence-based global perspective. Lancet Infect Dis. 2016 Dec;16(12):e288-e303. doi: 10.1016/S1473-3099(16)30402-9. Epub 2016 Nov 2. PMID: 27816414.

4. WHO Recommendations for Prevention and Treatment of Maternal Peripartum Infections. Geneva: World Health Organization; 2015. PMID: 26598777.

5. Order of the Ministry of Health of Russia dated 01.07.2015 No. 404an

6. Order of the Ministry of Health of Russia dated 01.07.2015 No. 405an

7. Order of the Ministry of Health of Russia dated 12.24.2012 No. 1492n

8. Order of the Government of the Russian Federation of 12.10.2019 No. 2406-r (with amendments and additions entered into force from 01.01.2021)

9. Order of the Ministry of Health of Russia dated October 30, 2020 No. 1183n

Cookie Settings

Egis’s website uses cookies to run our website, improve the user experience and monitor the activities. You can customize the use of the cookies by adapting the settings.

Cookies necessary for basic functioning

These cookies ensure the appropriate functioning of the website, facilitate its use and collect information on its use without identifying visitors.

Functional cookies

In order to enhance the user experience, we use cookies which record the use of certain functions of the website, thus enabling users to have the same settings at the time of their next visit.

Cookies for statistical purposes

They provide statistical data on the performance of the website (such as number of page loads, average time spent on the website) in order to collect data for the operator of the website on the website usage patterns of users. These cookies do not identify visitors, information collected by them relate to the number of subpages visited by the user, the length of each session, the types of error messages, etc. Cookies for statistical purposes are automatically placed on the user’s devices during browsing, and you can delete such cookies in the browser settings.
Details
I Agree
WarningYour browser is out of date. Please, use an updated version! Chrome || Firefox