With the spring-summer allergy season coming up, EGIS-RUS has released a new TV commercial "Allergy is no longer a nightmare.  In the new video, the producer of Suprastin® and Suprastinex® talks about the therapeutic actions of medicines that allow to control the symptoms of different types of allergy.

With the spring-summer allergy season coming up, EGIS-RUS has released a new TV commercial "Allergy is no longer a nightmare. In the new video, the producer of Suprastin® and Suprastinex® talks about the therapeutic actions of medicines that allow to control the symptoms of different types of allergy.

The new advertising campaign aims to battle against allergic diseases, which, according to WHO, affecting 30-60 percent of people. The most common reaction to plant pollen, or pollinosis, is close to 26% of Russians1. One in five has a food allergy in Russia1. No less common reaction to dust and pets:  it contains 10 to 20 types of allergens2. All kinds of allergic reactions have one thing in common: unfortunately, allergy can ruin your plans and can significantly affect the quality of life, and even turns it into a nightmare.

The TV commercial not only draws attention to the problem, but also offers a comprehensive approach to the solution of allergic reactions in adults and children. To enjoy a life anywhere and anytime, with those who you love, it is good to have in the first-aid kit reliable medicines to reduce the manifestations of sudden allergy symptoms and have a long-term effect. Suprastin®3 and Suprastinex®4,5 are created with a focus on scientific advances in allergology, immunology  and stereochemistry.

The TV-campaign will be broadcasted the largest TV channels, including 1 Channel, TNT, Channel 5, STS, TV-3, TV  1000,  Discovery Chanel,  National Geographic,  TLC  and others from April to August 2021.

Currently,   Suprastin®  is  one of  the most  sold  antihistamine  drugs in  Russia. According to the data6, its market share in value is 20% (one in five packaging sold among anti-allergic medicines is Suprastin®).

1.       Results of the WCIOM allergy survey:  http://wciom.ru/analytical-reviews/analiticheskii-obzor/vesennyaya-allergiya-spasajsya-kto-mozhet-

2.       NAAF data on allergens found on pet fur: https://www.naaf.no/ru/fokusomrader/allergi-og-overfolsomhet/------dyreallergi/

3.       Instructions for the medical use of the drug Suprastin tablets, registration number: LP-No (000101) - (RG-RU) from 21.12.2020

4.       Instructions for the medical use of Suprastinex tablets, registration number:  LSR-008568/10 of 25.03.2021  

5.       Instruction on medical use Of Suprastinex drop, registration number:  LP-000225 from 12.03.2021

6.       IQVIA,Retail audit MAT Jan 2020